Best Practices To Improve Your Google Display Ads

Are you looking for ways to improve the performance of your Google Display Ads? If so, you're in luck! In this blog post, we'll share some tips that will help you get the most out of your campaigns.

Common types of Google display ads:

There are many different types of display ads that you can use to advertise on Google. Here are some of the most common:

1. Text ads: These are the simplest type of ad, and they’re also the most common. As the name suggests, they consist of text only. You can use up to three headlines and two descriptions in your text ad.

2. Image ads: These ads can be static or animated, and they can be a great way to showcase your products or services. Keep in mind that image ads are subject to the same content guidelines as other types of ads.

3. Video ads: These are becoming more and more popular and for good reason. They’re highly engaging and can be very effective in getting your message across.

4. Rich media ads: These are ads that include images, videos, or other interactive elements. They can be very effective, but they’re also more complex to create.

5. Responsive ads: These ads automatically adjust their size, appearance, and format to fit the available space on the page. They’re a great option if you want to create ads that will work well on a variety of devices and screen sizes.

Which type of ad you choose will depend on your goals and the products or services you’re promoting. But whichever type you choose, make sure your ads are relevant and targeted to your audience.

5 Best Practises for creating a successful Google display campaign:

1. Always Separate your Display and Search campaigns:-If you're running a search campaign on Google Ads, you might be tempted to run your display ads on the same campaign. After all, they're both paid ads, so why not put them together and save some money? Wrong.

Display and search campaigns are two very different beasts, and should be treated as such. Here's why:

• Different goals:- Display campaigns are all about brand awareness and reach. The goal is to get your ad in front of as many people as possible and to make sure it's seen by people who are interested in what you're selling.

  Search campaigns, however, are all about getting people to take action. The goal is to get your ad in front of people who are actively searching for what you're selling and to make sure it's seen by people who are ready to buy.

• Different strategies:- Because of their different goals, display, and search campaigns require different strategies.

  Display campaigns are about creating visually appealing ads that grab people's attention. Search campaigns, on the other hand, are all about creating ads relevant to the search query and getting people to click.

• Different metrics:-Finally, because of their different goals and strategies, display and search campaigns require different metrics to measure success. For display campaigns, you'll want to look at metrics like reach, impressions, and brand awareness. For search campaigns, you'll want to look at metrics like click-through rate, conversion rate, and cost per conversion. So, what's the bottom line? Always separate your display and search campaigns.

2. Inspect In-market segments in Google Analytics for research

Are you looking to create a successful display campaign? If so, there are a few best practices you should follow to give yourself the best chance of success.

One of the most important things you can do is to research your target audience. Google Analytics is a great tool for this, as you can check which in-market segments are most relevant to your business.

Once you know who your target audience is, you can create ad copy and visuals that are likely to resonate with them. It's also important to choose the right placement for your ads so that they're seen by people who are most likely to be interested in what you have to say.

3. Keep Google Remarketing ads & Display ads distinct:-If you're running a display campaign on Google, you might be wondering if you should keep your ads and remarketing campaigns separately. The answer is yes! Keeping these two types of campaigns separate will help you get the most out of both of them.

Display ads should be used to reach new customers and generate awareness for your brand. Remarketing ads, on the other hand, are best used to nurture leads and convert them into customers.

Here are a few tips for creating successful display and remarketing campaigns:

•  Use eye-catching visuals in your display ads:-Since display ads are all about grabbings people's attention, it's important to use visuals that are eye-catching and relevant to your brand. Use strong colors, interesting graphics, and relevant images to make your ads stand out.
• Write catchy headlines and ad copy:-Your headlines and ad copy should be clear, concise, and persuasive. Use persuasive language and strong calls to action to get people to click on your ads.
• Target your ads carefully:-Make sure you're targeting your ads to the right people. Use demographic, geographic, and behavioral targeting to reach your ideal customer.
•  Test, test, test!:-As with all marketing campaigns, it's important to test your display and remarketing ads before you launch them. Test different variations of your ads to see what works best.

  By following these tips, you'll be on your way to creating successful display and remarketing campaigns that will help you achieve your marketing goals.

4. Make sure your creative & CTAs are on point:-Google display ads can be a great way to raise awareness for your brand and drive traffic to your website. But, in order to be successful, your ads need to be well-designed and your call-to-actions need to be on-point.

Here are a few tips to help you create a successful display campaign:

• Make sure your creativity is attention-grabbing. Your ads should be visually appealing and stand out from the rest.
• Keep your call to action clear and concise. Your users should know exactly what you want them to do when they see your ad. 

5. Be conscious of the budget:-As a business owner, it's important to be aware of your budget when it comes to Google Display Ads. You don't want to overspend and blow your entire marketing budget on one campaign.

Instead, be strategic and plan your ad spend carefully. Keep an eye on your campaign results and adjust your budget accordingly. With a little bit of planning, you can make the most of your Google Display Ads budget and get great results for your business.

Conclusion:-

Optimizing the performance of your Google Display Ads involves a strategic approach encompassing ad types, campaign practices, audience research, and creative execution. Leveraging various ad types, including text, image, video, rich media, and responsive ads, allows for versatile and engaging campaigns catering to different audiences and objectives.