How Elon Musk Made People Take Him Seriously: Lessons in Business Idea and Brand Credibility.

Big world-changing ideas do not come along often. And when they do, they can be incredibly hard for people to swallow. People like the status, in fact, and when you come along and try to change that, you will always meet resistance. People are afraid of change.

And people as a whole are also often lacking in ambition. If you tell someone that you're going to be a rock star or an astronaut, the most common reaction you'll get is disbelief. This is a shame, though: someone has to make it after all!

With all that in mind. Though, how can you go about convincing people to put their faith (and cash) behind your business idea? If you want to do something big, how do you get others on board?

The Power of Brand Credibility: Building Business Growth.

This is actually the very same problem that Elon Musk faced when he wanted to send a man into space. Musk is taken seriously by everyone now, but at the time, he was completely unknown. All he knew was that it was his mission to make space tourism a reality. And he was disenfranchised with the attempts made by NASA and others at that time.

He thus came up with a business idea of a prize to motivate companies into creating the technology necessary to make his vision a reality. The only problem? He didnít have the money, and no one believed that he could offer it!

His solution was to make his initial presentation alongside enthusiastic engineers and astronauts. He found people who were as passionate about his idea as he was, and by doing this, he lent his entire concept of brand credibility. People would have laughed him off the stage, but not when he appeared alongside such luminaries.

How to Get Brand Credibility for Your Big Business Idea

So, the next time you have a big business idea, think about how you can get others to buy into it and who it would take to convince them. If it sounds stupid coming from you, then speak to someone who won't think it's stupid and who will be able to convince others.

And this is actually the advantage of having a big business idea. It will automatically be more exciting than a small idea, and so you'll find there will be people out there who want to become brand ambassadors for it. You just have to find them!