How to Market a Big New Idea: Digital Marketing Tips for Rapid Business Growth.

If you have an exciting new idea for business growth, then you may be eager to get the word out and to start making money from it.

The only problem is that new ideas are often the hardest to market. After all, how do you get someone excited for something if they donít really understand what it is? If there is no precedent and nothing for them to compare it with?

This is something of an uphill struggle, then, you’re smart, there are ways to get around those challenges.

Get People Involved by Digital Marketing for Rapid Business Growth

One of the first tips for marketing a big idea is to get people involved. In other words, let people feel like they are playing some part in your story. This is powerful because people love being a part of a movement. And it works particularly well for something that is exciting and new because thatís the kind of thing people want to be involved with.

This is one of the reasons that Kickstarter works so well. But there are other ways to get people involved by letting them name some aspect of your business, for example, or by asking for donations. Why not print out t-shirts that people can wear? And be sure to use inclusive language, words like imovementí are powerful.

Explain the Value Proposition

A value proposition explains what a product can do for someone in terms of improving their life. In other words, this is the bit that is more than the sum of its parts. 

When you sell an ebook on fitness, you aren’t just selling an ebook; you're selling the feeling of being fit and attractive. You’re selling suits that fit perfectly. While your product might be alien and new, value propositions like this are universal and speak to everyone. Focus on that in your digital marketing and you’ll find it's easier to get people excited for what youíre doing.

Make Your Product Stand Out for Business Growth 

Your product or service is completely different and new? Then use that. This in itself can be seen as a marketing strategy, and you can see it when you look at a product like the Five Finger shoes (shoes with toes). These look so odd that they become a talking point, and that means that whenever someone wears them, the company gets exposure and free publicity!